Olympia Provisions is a traditional Italian restaurant that specializes in authentic charcuterie. All of their handcrafted meats are made with vibrant flavor and have a classic European taste.
While they attracted many loyal customers in the past, the team at Olympia Provisions had relied too much on incentives back in 2018. Because of this, their customers would wait for coupons until they actually purchased, resulting in lower profits and a decline in brand value.
When they came to FIR Northwest, Olympia Provisions wanted a unique holiday campaign, something that would keep their customers engaged.
Introducing: The Olympia Provisions Holiday Survival Guide!
This magazine features a combination of delicious food photography, specialized ads that discuss their unique products, and playful articles with tips and tricks on how to cook for the whole family.
In terms of distribution, they were sent out to customers with every online order, placed at each of their restaurant locations, and their Portland market stands. To read the full magazine, click on the red box below. For a brief overview, keep scrolling!
Photo Courtesy of Danielle Emeka
The picture below displays one of the many articles in the magazine. With the delightful product shot on the second page, it shows some excellent ways to make a delicious breakfast.
Photo Courtesy of Danielle Emeka
My main job on this account was to write copy for the ads in the magazine. Each ad highlights a different holiday product from Olympia Provisions.
The illustrations themselves are designed to look whimsical and silly, like they came out of a children's storybook. Meanwhile, the copy had to complement the images by telling an interesting narrative.
Whether it was about dad's new cookbook or when the kids scramble to find holiday gifts for their parents, every story tells a tale about family.
How was this advertised?
Organic Posts
To reach customers digitally, we created a series of posts on Olympia Provisions' Instagram page. Throughout December, each post highlighted a variety of their holiday products with a link to purchase and read the survival guide. Two examples can be seen below.
Facebook Ads
The paid ads were designed to reach both male and female audiences age 35 to 55, since this demographic was active on social media and had a more disposable income to afford fancy meats. The ads ran throughout December.
Each ad contained special discount codes that incentivized new and existing customers to buy their products. And even though Olympia Provisions still used discounts, they remained minimal so it would not affect sales. Four examples can be seen below.
Key Metrics
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15.7 Return on Ad Spend (which is 6x higher than the industry average)
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1.17 Click-through Rate
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36% increase in website sessions
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31% increase in mobile visitors
The Team
Account Managers
Zoellen Fullmer
Bailey Arvidson-Goodell
Kristina Ledwith
Sharon Wyatt
Strategists
Theresa Nguyen
Taylor Wood
Media
Laken Garman
Caitie Sauer
Art Direction
Danielle Emeka
Amy Hodges
Kevin Lu
Savannah Quarum
Copywriters
Tobin Carlberg
Howard Kennedy
Steven Peeler
Maranda Seney