Peterson Auto Group has been serving their community in Idaho for 100 years, what an achievement! So to celebrate this huge milestone, they decided to give away a $500 gift card with every purchase of a Buick or Chevy at their Peterson Chevy dealership.
As a freelance writer for R\West, my job was to write a 30-second commercial for Peterson Chevy and promote their new giveaway. It was advertised on YouTube, Meta Ads, and Premion throughout the month of April.
Here's the commercial:
And the results are in!
Impressions: 107,464
Video Completion Rate: 98.8%
Impressions: 109,853
Reach: 26,793
Clicks: 1,284
Key insights from this campaign...
Impressions: 104, 005
Views: 73,915
Clicks: 109
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300,000+ impressions across all media!
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Impressions from Premion over-delivered by 1,207.
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Top content providers on Premion were: Discovery, HGTV, Lifetime, Syfy, Xumo, and Tubi.
Special thanks to:
Matt Vericker - Brand Manager
Aaron Robnett - Creative Director
Saraswati Kibit - Creative Resources Manager