TOBIN CARLBERG
Portland, OR | tcarlberg1@gmail.com
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PROFESSIONAL EXPERIENCE
Freelance | March 2023 – Present
Copywriter
Works closely with brands to enhance their storytelling, social media presence, and website copy. These projects help clients find the right tone and style so they can speak to their audience in the most effective way.
ACCOMPLISHMENTS:
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Currently writing scripts for a new LEGO video game
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Developed a website with engaging copy and product shots
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Wrote a script for automotive commercial, 300,000+ impressions
NexiGo | December 2021 – February 2023
Copywriter
Wrote weekly blogs that offered helpful tips to customers and developed scripts for both the internal video production team and various influencers. Also edited a variety of product listings, manuals, press releases, and Amazon Posts.
ACCOMPLISHMENTS:
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Video with YouTube influencer reached 200,000 views
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Showcased new products at three Las Vegas trade shows
Nike | January 2019 – December 2021
Apparel Athlete
Reached sales and conversions goals by building authentic connections with customers, while also having extensive knowledge of Nike's products and history.
ACCOMPLISHMENTS:
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Put together monthly fashion show events
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Trained new employees on product knowledge and store procedures
FIR Northwest | September 2018 – September 2019
Copywriter
Brought creative concepts to life through several print and digital ad campaigns, and was able to work with a variety of unique brands across the Portland area.
ACCOMPLISHMENTS:
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Hosted diversity panel at Wieden+Kennedy
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Multiple campaigns resulted in higher clicks and shares
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Increased mobile visitors by 31% and website sessions by 36%
EDUCATION
- 2020 Graduate of Portland State University, Honors College
- Double major in Marketing & Advertising
- 3.55 GPA
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